“Good design is as little design as possible.” – Dieter Rams. This principle lies at the heart of minimalism and serves as a beacon for designers seeking to create harmony between form and function.
Good design tells a story. Great design invites the user to become a part of it.
Harvard Business Review’s analysis brilliantly articulates this: “Design thinking enhances our understanding of the user, leading to better conversion rates due to a more intuitive user journey.”